About Us

Who We Are

Jannat E Khass is an international trade company offering a curated collection of heritage foods from India and Central Asia. Through deep partnerships with farmers, cooperatives, and J&K Agro, we supply high-quality, scalable, and certified natural products to the B2B sectors of India and the world — including retail, wellness, hospitality, catering, and airlines.

G.I. Certified Origin Products

Food Safety & Export Compliance

Ayurvedic & Mythological Roots

Scalable Volume | Trusted by B2B Buyers

Our Products

Kashmiri Saffron (G.I. Tagged)

Grown in Pampore, Kashmir — the "Saffron Town of India" — our saffron is G.I. tagged, hand-harvested, and sun-dried. Thicker and more potent than Iranian or Spanish saffron, it is rich in crocin, safranal, and picrocrocin. In Ayurveda, Kumkuma balances the doshas and promotes mental clarity, fertility, and skin health.

Himalayan & Kashmiri Honey

Raw, unfiltered honey collected from forest belts and mountain meadows, full of enzymes, antioxidants, and traditional healing properties. Honored as one of Ayurveda’s Panchamrit, our honey supports immunity and digestion without additives or pasteurization.

Kehwa / Kahwa – Kashmiri Herbal Brew

This caffeine-free herbal infusion of saffron, cardamom, almonds, and rose petals aids digestion and relaxation. Prepared in large-scale, food-safe batches, it suits modern wellness menus, airline offerings, and cultural branding initiatives.

Fruit Preserves – Artisanal-Style Jams
Made from figs, apricots, apples, quince (behi), mulberries, and blackberries with no artificial colors or flavors. Factory-crafted with artisanal quality — high fruit content and natural preservation for gourmet, health-conscious markets.

Dried Fruits & Nuts – India & Uzbekistan

From India: Kashmiri walnuts, Ladakhi apricots, Mamra almonds, and now added — cashews. From Uzbekistan: black, green, and golden raisins, dried apricots, prunes, apple slices, almonds, and peanuts. Ideal for snacks, baking, gifting, and wellness blends.

Kashmiri Shilajit

A rare mineral resin found in the Himalayan rocks, Shilajit is revered in Ayurveda for enhancing energy, vitality, male reproductive health, and cellular regeneration. Rich in fulvic acid and trace minerals, it is ideal for nutraceutical and wellness markets.

Partner With Us

Whether you're sourcing premium ingredients for private label, developing functional foods, or expanding into Ayurvedic lines, we offer:

Custom packaging & private-label formats

Large-volume, certified export supply

Indian & Central Asian sourcing

Strict food safety protocols and documentation


Leadership

Ayush Bhat
Founder & Managing Director

An alumnus of IIM Jammu — one of India’s prestigious Indian Institutes of Management — Ayush Bhat exemplifies the fusion of academic excellence and entrepreneurial acumen. With over a decade of experience across diverse sectors such as food trade, digital platforms, hospitality, and media, he brings a multidimensional perspective to the leadership of Jannat E Khass.

Ayush’s professional journey includes significant contributions in celebrity engagement, television production, and strategic HR planning. His vision has been deeply influenced by early mentorship under Sri Sri Ravi Shankar and years of exposure in India’s major metropolitan centers. This unique blend of cultural insight and innovation allows him to position Jannat E Khass as a brand that is both rooted in tradition and relevant on the global stage.

 
Bal Krishan Bhat

Co-Founder & Director

A pioneer in the dry fruit and saffron trade since 1972, Bal Krishan Bhat brings over 45 years of business experience and legacy to the company. His long-standing relationships with producers, artisans, and traders have been instrumental in establishing trusted sourcing channels and ensuring quality standards.

Beyond trade, Mr. Bhat has been actively involved in political organizing and social development, working closely with prominent Indian leaders. His core values — integrity, trust, and a long-term vision — form the foundation of the company’s enduring business practices.

Atso Akkanen

International Relationship Manager

With over two decades of international experience in food education, hospitality, and consumer research, Atso Akkanen plays a key role in shaping Jannat E Khass’s global outreach. He holds a Master’s degree in Education and is trained as a Home Economics teacher from the University of Helsinki, Finland. Atso is a skilled project leader with a deep understanding of cross-cultural collaboration and market dynamics.

A certified International Sri Sri Yoga Teacher and an active member of the Art of Living Foundation, his work is informed by principles of well-being, sustainability, and mindful living — values that align closely with the brand’s ethos.

CA Amit Budhiraja

Financial Consultant

Amit Budhiraja is a seasoned finance professional, holding multiple distinguished qualifications — Chartered Accountant (FCA), Cost Accountant (FCMA), and Company Secretary (ACS). With 27 years of experience, he has worked with multinational corporations, government-affiliated bodies, and top-tier consulting firms.

His areas of expertise include strategic finance, business management, taxation, mergers & acquisitions, equity structuring, and joint ventures. Amit plays a crucial role in ensuring the financial resilience of Jannat E Khass and its readiness for investment and growth.